The National Stationery Show was last week in New York City and it was our 3rd year exhibiting. Once again, it was a family affair! There was seven of us and we rented a massive, beautiful apartment just two blocks from the Javits. It was a total score).
Before the show, at home in Minneapolis, my dad and Howie worked together to build the most outrageously perfect booth out of hardwood. (In years past we used foam core which is a pretty common material for other exhibitors). This year, I wanted something more durable and more re-usable. Dad and Howie for the win! The booth was made out of aluminum pipe and bead board paneling and was made up of 4-foot pieces for easy transportation to and from New York. I painted the walls with Sherwin Williams Urbane Bronze and am tempted to run home and paint my entire home the same color. It's not quite gray, not quite black, not quite brown. It's a super cozy color and it really made the colors in our product pop! Laser Cut Plus in Minneapolis made my sign for me.
Here's a picture of my Old Man and Father-in-law slaving away at putting the booth together. Farewell Paperie and Wednesday, Inc. were our neighbors which made for some really fun times both during set-up and during the show.
When we were done building the booth and setting it all up, we had one whole day to lurk around the city together. We walked the High Line, had dinner at Freemans, (have you been to Freemans? It's down the most magical little secret alley and is the most delicious food in the most cozy space), and shopped our way down Broadway. (Side note: we ate SUPER well this trip due to some excellent recommendations from my New York City friends. Frankie's Spuntino in BK, Shake Shack in Madison Square Park, Momofuku Noodle Bar on the Lower East Side, and endless slices of $0.99 pizza were some favorites I've been craving ever since).
The show started bright and early Sunday morning and it was 3.5 days of fast-paced fun! I saw some of my most favorite people and met lots of new buds as well. We had some new cards, new art prints, a watercolor/letterpress pie calendar, and new notepads (that were a big hit!). Outside of the Printerette booth, I could not believe the amount of new awesome stuff at the show. (On my "street" alone there was so much fresh stuff to see. I loved the Letter & Lark and Parrot Design Studio debut. Drooled of Moglea's new dip-dyed cards and edge-painted note pads, and really really died over this "Hippy Bath Day" card at the Ladyfingers Letterpress booth.
When we ventured to Frankies in Brooklyn, I found a hula hoop and made a couple of bucks in the subway.
I truly think it's safe to say, this was the best year yet! See you next year, NSS frands!