In this edition of Local Favorites, we talk with Jordan Krause, Manager of a&bé bridal in Minneapolis. We've been lucky enough to work with her on a number of projects, like the a&bé birthday party in August. Jordan let us come by the shop and moon over the dresses for a few hours in the name of 'research' to prepare. We did our best to make sure we didn't bring any printer ink with us.
How did a&bé get its start in the bridal industry?
Our owners, Anna and Breanna, have been in the bridal industry for 10 years now! Where does the time go!!! They originally got into the business with the sister brand, anna be, because they saw that there was a real need for a store that combined a great experience with a well-curated collection of wedding dresses that focused on great design. As the wedding industry evolved they launched a&be bridal shop to support the creative surge that was bringing non-traditional indie designers that bring a range of boho, modern and simple gowns to brides without compromising the experience!
Where does the name a&bé come from?
a&bé is a play off the two owners names: Anna + Breanna.
What's the most exciting part of your job?
The most exciting part is definitely being collaborative with other industry professionals. Whether that's through photoshoots, in store installations, or events, being able to mesh people's talents and creativity into a finished project for our brides to enjoy is so rewarding.
You just finished up bridal market in New York, what dress would you wear right now?
Such a tough call, but I am a huge Hayley Paige fan-girl so I would have to go with her constellation inspired "Lumi" dress. The blue moon color was a stunner on the runway!
What's something you do that you never thought would be a part of your job?
Getting to travel to open new a&bé locations! I've been lucky to see so much more of the country through our brand expansion, and am so excited to have been able to build relationships with the teams at all five of our stores! It really is a family.
What would your perfect day in the twin cities be?
Morning coffee at Urban Bean, picking up a goodie for my apartment at The Foundry Home Goods, pizza and beer at Black Sheep, and an evening cuddle sesh with my pups! Oh! And a bittersweet chocolate cookie from Rustica somewhere in there.
If you hadn't gotten into the bridal industry, what would you do?
I'd probably still be in New York pursuing my musical theatre career! I studied out there, and was auditioning when I fell across a stylist position at a bridal boutique. The rest, as they say, is history.
What would you do with an extra hour in a day?
Learn to play an instrument! I got myself a guitar this summer with the intention of learning some chords, and it's definitely gathering some dust! One of these days!