Store Feature: The Paper + Craft Pantry

We're very excited to kick off a new blog series featuring some of the stores that carry our Printerette Press greeting cards. We've met some wonderful people with cute shops all over the country and thought you should know about them! 

Paper+Craft Austin 1.jpg

Pei, of The Paper + Craft Pantry in Austin, TX, was kind enough to take time out of her busy schedule to tell us a bit about her store and neighborhood. The Paper + Craft Pantry is Austin's first and only locally-owned retail paper shop and full-service workshop studio. She celebrated her 1 year anniversary in November (yay!)! In additional to selling beautiful paper and home goods, she and her team host creative workshops, community events and open studio hours. Check out the shop and some of their favorite places below!

photo by: The Paper + Craft Pantry

photo by: The Paper + Craft Pantry

"We absolutely love calling East Austin our home! The Paper + Craft Pantry is nestled inside a warehouse space that's surrounded by so many great small businesses. Our iconic wall mural is hard to miss as you're driving down East 6th!" 

photo by: Mitscoots                                                          photo by: Prime Pet

photo by: Mitscoots                                                          photo by: Prime Pet

"We're a stone's throw away from Mitscoots, a give-back company who also employs the homeless to help them transition into a life off the streets of Austin. And our shop pup, Harley, loves Prime Pet, a locally owned pet shop that is next door to us." 

photo by: The Paper + Craft Pantry                                  photo by: Fleet Coffee

photo by: The Paper + Craft Pantry                                  photo by: Fleet Coffee

"Hops and Grain, a local brewery is just down the road and our favorite coffee shop Fleet is just a couple of blocks away." 

photo by: The Paper + Craft Pantry

photo by: The Paper + Craft Pantry

"But perhaps one of the places we visit the most is East Austin Succulents and Tillery Street Plant Co.- two side-by-side nurseries where you can easily get lost amongst the most beautiful greenery and plants."

Printerette FAQ's: Wording

Figuring out the proper wording for an invitation suite can be a bit overwhelming. Many of our couples want to know things like: What names need to be include? Do they need to include middle names? Do you write out the full date or just use numerals? We've put together a few examples for different parts of the invitation to give you a place to start.

Formal wording|one set of parents hosting

In traditional invitation wording, the brides parents would appear first on the invitation to indicate they are hosting. You would also include 'Mr. and Mrs.' as their formal titles. Following would be the request line inviting the guest to the wedding. When the bride's parents names are used, it's customary to use the first and middle name only for the bride and full name for the groom. The date and time of the wedding would be spelled out rather than using numerals in a formal affair. Numerals would only be used for the address of the venue of the ceremony and reception. 

casual wording|one set of parents hosting

For more casual wording, it's common to use first and last name only and skip the titles. You can also use numerals to call out dates or time.

Formal wording|both sets of parents hosting

When both parents are hosting a formal event, you'll use the same basic format as when one set of parents is hosting. The difference being you would include the groom's parents immediately following the bride's and the start of the invitation. You would keep the titles as well. 


casual wording|both sets of parents hosting

When both parents are hosting a more casual affair, you can skip the titles and follow the same rules as a casual even with one set hosting. The request line of 'invite you to celebrate' is also considered a bit more casual as compared to 'request the honor of your presence'. 

Formal wording|the couple is hosting

When the couple is hosting, you would skip right to the request line of the invitation and include full names of both the bride and groom in the body of the invitation. The request line indicates formality here with 'the pleasure of your company is requested'. Another formal request line frequently used is 'the honor of your presence is requested'. 

casual wording|the couple is hosting

When both couples are hosting a casual event, you can keep the request line loose and use that as an indication of what kind of wedding you'll be having. You can also skip middle names or initials and keep it to first and last. 

By no means does this post cover all the possible wording options there are for wedding invitations. We've fielded plenty of scenarios over the years here at Printerette and would be happy to help you through any situation! Drop us a line!

Spread the Love!

Valentine's Day is creeping up on us, have you gotten a card for your special pal? Grab the perfect card for your guy or gal through our Etsy shop before you wind up in the dog house with Moose!

Printerette Weddings: Max & Reamonn

Back in October, we had the sincere pleasure of working on an invitation suite for Max and Reamonn. A mix of emerald watercolor washes and copper foil, their suite was sophisticated and fun. Max, a childhood friend of Catherine's, gave us her thoughts around her planning process below. Thanks, Max!

"I've known Catherine since preschool, so when Reamonn and I got engaged, I couldn't wait to ask Printerette to create our wedding invitation suite. We live in San Francisco and couldn't make it back to Minneapolis to meet in person, so Catherine and I emailed back and forth, and it was a fun and easy process. After telling Catherine my larger vision (so much green! and foil!) she came back with an invitation that surpassed even my wildest dreams of what it would look like. 

We wanted our wedding to be filled with joy, and couldn't have asked for a more fun and happy day. With all of the decisions that go into planning a wedding, Reamonn and I kept going back to what really mattered to us, and that was to celebrate our love and commitment to each other with our favorite people. And to dance a lot. It was so special to have a friend create our wedding invitations - which truly set the tone for guests of what to expect from our big day. The balance between the elegance of the invitation, and the playful, whimsical details enclosure that served as a reminder to our guests of the weekend activities, struck the perfect tone for our wedding. 

We ended up loving the invitation suite so much, we asked Printerette to create some special day-of signs for us as well. We were married at the Machine Shop in Minneapolis, and Catherine created a gorgeous poster for our seating chart that played off of the design from our invitations. We also set-up a selfie station in the space, and Catherine designed a sign with the skyline of Minneapolis that was a beautiful backdrop for photos and something we have since hung in our home to remind us of our special day."

Photo: Melissa Oholendt Styling: MaeMae & Co. 

Photo: Melissa Oholendt Styling: MaeMae & Co. 

For the Wedding Invitations, Catherine created combined several watercolor wash patterns before digitally printing them on the final invite and RSVP card. We really loved the way the brushstrokes combined to make a range of greens. To make the invite truly special, we used copper foil for all the lettering.  Catherine did hand calligraphy for the names to make them stand out and kept the rest of the invite cleaner with a modern font. We carried the greens through to the headlines on the details card and border of the Reply card which were both digitally printed. 

Photos by: Studio Laguna

Photos by: Studio Laguna

For the day of, we carried the green watercolor and hand lettering through to the seating chart sign. We also created a backdrop for a selfie station. Catherine hand illustrated the skyline before adding watercolor details.  We really love making larger scale pieces like this for the day of the wedding!

All wedding photos are from are from Studio Laguna Photography. You can check out her website here and Instagram here.

Printerette Workshop

Mark your calendars! We are excited to announce our Spring Letterpress Workshop on March 15th at 6:30, at our studio in South Minneapolis. It'd be great to see you! 

At the workshop, you'll get a quick history on letterpress and we'll explain the process of going from hand drawn design to the finished, letterpressed paper. You'll also get the chance to run our 100 year old press to create your own set of personalized notecards. (Don't worry, we'll keep you company.)

When you're not working the press, you'll be using watercolor to create your own liners and assembling envelopes. When you leave the class, you'll have a set of 25 notecards and envelopes (over a $200 value) to share with your nearest and dearest!

photo by: Jackie Reisenauer

photo by: Jackie Reisenauer

We'll provide everything you need: Letterpress plates, paper, envelopes, liners, watercolors and a few refreshments. There are a total of 8 spots for the class. The class is $150, but for the first two people who sign up we're offering a $25 dollar discount.  To sign up and get full details, email . 

Printerette FAQ's: When to Send

One of the puzzles we see many couples trying to sort out is when to start thinking about their wedding paper. Your best bet is to start with the wedding date and work backward to figure out when you'll want to make sure things have been stamped and sent.  Once you have those nailed down, it's a good idea to add a couple of months to give yourself enough time to find and work with a designer (Printerette!). We've given you our cheat sheet timeline below.



You'll want to send out Save the Dates 6-8 months before the wedding. They aren't always necessary but a must for destination weddings or weddings that land on or near a holiday weekend. We also recommended them if more that half of your guests will be traveling. They should include basic information: who you are, the city and date of the wedding. The information can be general if you're still early in the planning process.


The biggie. Invitations should be sent 6-8 weeks before the wedding date. This allows enough time for guests to make travel arrangements if they haven't already. They should include full details of wedding venue and time and any information about other activities happening that weekend. 

RSVP's & Day Of Paper

It's a good idea to have your RSVP's returned to you 2-3 weeks before the wedding or a week before your caterer needs a final count. You'll always have a few stragglers that you'll need to round up. You can use your final count to determine what you'll need for any day of paper like programs or menus. Keep in mind that every printer is different and it's a good idea to talk about potential day of paper at your initial invitation consult. 

Thank You Notes

Do some hand exercises and pop open a bottle of wine you've been given. You'll want to send out the last Thank You within 3  months of the wedding. It's easier to do a few at a time rather than try to knock them all out in one sitting. Handwritten is best and make sure to include a personal touch. Your guests will love it!

Meet Printerette!

Heidi just finished up her first year at Printerette Press as brand & studio manager. She does big picture concepting, client-coordination, and generally keeps us in line. She usually puts together our blog posts, but this time around we turned the tables on her to get the scoop!


Give us your back ground (Where are you from/school/work/etc.)

I'm from a very small town in north west Iowa. I grew up on a farm 10 miles out of town and spent a few summers doing things like picking rock and walking beans. It's as fun as it sounds. I was real into dance; ballet, tap, jazz, you name it! My big claim to fame is a tap dancing scholarship I won in 5th grade. In high school I spent plenty of time hanging out in the art room. Our teacher let you try just about anything as long as you never said the word 'Can't' it was the worst four letter word you could use. 

I went to Iowa State University where I landed in the apparel design program and did things, like work in the university costume shop and got involved in producing our school fashion show. After a summer internship in New York, I graduated and got a job on a women's design team at Target where I met Catherine. I spent time working on several different teams working on men's, women's and kid's apparel. I was able to travel to some fun cities and spent some time in factories working directly with vendors. Last year I made the jump to work at Printerette Press

Tell us about your typical day.

The first thing I do when I get to Printerette is check in and say hello to Moose. He'll ask about my day and get a belly rub before I turn on the computer. A big part of my job is fielding inquiries from potential clients and wholesale customers, so my morning is usually spent catching up on emails to make sure everyone has what they need. 

Once I'm caught up, I'll check and see if there are any orders that need to be shipped out. I really love packing up wedding orders, we re-designed our packaging this year and it's so fun picking colors of belly bands, ribbons and envelopes to match back to the suites! 

The rest of the afternoon varies from day to day. It could be spent writing up blog posts or putting together samples and mailers for wholesalers. My favorite thing to do is research new ideas for cards or products.  I'll look for fun color combos or print ideas and talk through them with Catherine.  It's fun to see them come to life on paper!

What's your favorite project so far? 

This is such a tough question! I don't always see the invitations Catherine is working on until they're printed. It's such a surprise to see them come together at the end! I'll usually spend some time gawking at them before I box them up.  

One of my recent favorites is a Save the Date order. We used copper foil stamping plus Catherine made a gray, marble envelope liner with a illustration of the Minneapolis skyline inside the flap. To top it off, she did calligraphy for all the guest addresses in copper ink on dark gray envelopes. So Fancy!

If you weren't at Printerette, what would you be doing?

I would love to open a burger joint/karaoke bar with really good beer that also had a dog park area in the back. It would be called 'Hank's'. There would be a bloodhound on site to howl if you were bombing your song. 

You've got a longer commute by bus, what do you listen to on your ride?

I'm a big fan of Podcasts. I'll go in waves, binging on one type or another for a week or two. Right now I'm on a True Crime kick and just finished up 'The Accused'. I've been saving a new one 'Crime Town' for the car rides we have coming up over the holidays.

The holiday's really are coming up fast! Are there any traditions you have with your family?

I grew up with a bunch of cousins around. My grandparents LOVED the idea of having us put on a Christmas program in their family room every year. My cousin Robin and I would get into it when we were little and sing about 5 or 6 songs while the older cousins groaned in the corner. We don't perform any more but it usually gets talked about every year.

What was your best and worst Christmas Gift growing up?

I don't know if it was the best, but I distinctly remember when we got our first desktop computer and dial-up internet. It was bright teal and HUGE but my brother and I were super pumped to download music and chat on AIM. It was a big step up from the Oregon Trail days.

The worst present I ever got was a tea-party set. It was a big set with all the bells and whistles and Barbie's face plastered all over it.  I was 17.

What do you do for fun now that it's getting so cold and dark?

My husband and I really like cooking and baking.  Once it gets super cold, we usually come up with a few new things to try each week.  I had pretty good luck with a sourdough starter last year which I've been meaning to start up again.  Having a warm house smelling like fresh bread is the best!

What if we make you leave the house?

UGH! Fine. My perfect day would start with a very large cup of coffee and taking the dogs on a long walk or to the dog park. One is a husky mix and goes nuts for the cold and snow. After that, we would make our way over to Nighthawks in South Minneapolis for brunch and possibly another (boozy) coffee. I would spend the afternoon wandering around the Mid-Town Global Market. There are a ton of places to browse through and pick up bites to eat along the way (are you sensing a theme yet?). After that, I would head up to Columbia Heights Theater to watch the live organist before the movie. They have the best, self-produced clip before the movie asking you to turn off your phone and behave during the movie. It's kind of a hike to get there but just an all around fun experience. After the movie, we'd head back to our neighborhood, pick up the dogs and grab a night cap at Wild Minds brewery.  


Thanks a Bunch!

We're so excited to officially kick off the holiday season this weekend. We're packing up the studio (and elastic waist pants) to spend the next few days to catch up with family and eating all the pie we can.  But before we go, we wanted to share some specials we have to help you spread some holiday cheer!  Starting today, November 23rd through Monday, November 28th, we have two extra special card bundles available through our Etsy shop.

First up, is our Special Holiday Card Bundle. It includes a mix of our holiday themed cards to send to anyone on your list. The cards range from 1 color to 4 color letter press. Our watercolor 'Merry Christmas' card as well as the 'Oh Holy Night' card feature foil stamping.

Our Printerette Favorites bundle is a handpicked selection of cards we just can't get enough of.  There's something for every occasion: birthdays, thank you or even just a note to say hello! Our 'Moon and Back' card has a hit of copper foil to add a bit of sparkle and shine.

Each bundle is a $50 value but available for only $30!

Only looking for a card or two? We've got you covered. We're also offering free shipping on any order place between Novemeber 23- November 28th.  Just enter the code THANKS at checkout. 

We'll start filling orders when we get back in the office next week!

Wishing you and yours a Happy Thanksgiving!